Meme Dictionary

memedics

We gather newly rising and long-lasting memes. We don't judge — we show them as-is. The interpretation is up to you.

#baitandswitch · 1

The prank of disguising a link as something else, only for it to open the music video for Rick Astley's 1987 song "Never Gonna Give You Up." You click expecting one thing and get Rick instead — you've just been "rickrolled." Kicking off in 2007, it became the English-speaking internet's longest-running bait-and-switch meme.