We gather newly rising and long-lasting memes. We don't judge — we show them as-is. The interpretation is up to you.
"Healthy + Pleasure." A lifestyle trend of managing one's health by enjoying it rather than treating it as a chore.
"Text + Hip." The phenomenon of reading becoming a trendy, "hip" activity, with people posting photos of themselves reading on social media.
A portmanteau of "gija" (reporter) and "sseuregi" (trash) — a mocking term for journalists who write sensational or low-quality articles.
A blend of "brain" (noe) and "official" (-piseoyl), meaning a baseless claim that's only "official" inside one's own head. Used to dismiss someone's unfounded opinion, as in "that's just your brain-ficial take."
Someone living a "god-life" (God + life) -- early risers who exercise, read, and keep an admirably disciplined daily routine.
Eating alone — spawned "honsul" (solo drinking) and "honyeong" (solo moviegoing), all symbols of Korea's rising solo-lifestyle culture.
The suffix "-sekwon" (zone) went viral: a forest nearby makes an apartment "sup-sekwon" (forest-zone), a subway station makes it "yeok-sekwon" (station-zone), even a nearby McDonald's makes it "mac-sekwon."
A portmanteau of "wolgeup" (monthly salary) and "Lupin the thief" — an employee who collects a paycheck while doing little to no actual work.
Short for "fun as sweet as honey" — the opposite of "nojaem" (no fun at all).
A blend of "God" and "wanbyeok" (perfect) — praise meaning something is perfect on a godly level.
Entering a fandom for the first time; the opposite is "taldeok" (leaving a fandom). Commonly used in phrases like "ipdeok video" — the clip that got someone hooked.
A blend of "eoreun" (adult) and "eorini" (child) — an adult who enjoys childlike hobbies like Lego or collectibles, i.e. Korea's "kidult" culture.
A blend of "king" + 합리적(hapri-jeok, "rational") and "god" + 의심(uisim, "suspicion"), meaning an extremely reasonable and justified suspicion.