memedics

The practice of K-pop groups building an ongoing continuous storyline across their albums and music videos. "Universe lore" analysis videos have become their own content genre.

When old content suddenly surges back into popularity — examples include Rain's "Gangnam Style"-era hit "Kang," and Brave Girls' "Rollin'."

Praise for a channel or creator who's consistently great at making content — like calling a restaurant a "food hotspot," but for content.

An issue or hint dropped to spark curiosity — "throwing bait" teases upcoming content or gossip, and "collecting bait" means the payoff finally arrives.

Getting excessively emotionally invested in something, like a drama or webtoon, to the point of confusing it with reality. Often used self-deprecatingly.

A self-mocking phrase for being hooked on overstimulating content; also used as an exclamation ("dopamine's popping!") for something fun.